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Vinicius Fernandes

CREATIVE DIRECTOR / COPYWRITER

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In Someone Else's Shoes

According to a UN study, the home is the most dangerous place for women. And finances are the main reason they can’t just leave. During the Domestic Violence Awareness Month, Santander launched a micro-lending program for survivors that includes credit-building opportunities as well as access to financial literacy resources. The ‘In Someone Else’s Shoes’ interactive/immersive exhibit placed at The Oculus in New York, spotlights the financial hardships of an abusive home. It’s a stand-alone house that gives guests a glimpse into systemic and structural factors that enable a domestic violence situation and make it difficult to escape.

Recognition:

Cannes Lions | D&AD | One Show

Publications:

Fox News | The Drum | Refinery 29 | EFE | CCSP | Portfolio Lovers

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